Blogs Written by Robert Glasser

Three ways of communicating to stop disasters happening

Opinion Author: Robert Glasser

"News coverage builds awareness of crises, drums up donations and connects the needy with people who can help.  But are we leveraging the full potential of media and communication to stop disasters happening in the first place?" The head of UNISDR, Robert Glasser, writes for BBC Media Action on how to leverage the media and communication to try and stop disasters happening in the first place. The media are viewed as important stakeholders in helping to reduce disaster losses as outlined in the Sendai Framework for Disaster Risk Reduction.